Low Cost Adwords


For those that haven’t heard of Adwords before here it is …

Adwords is Googles advertising tool. Google charge you for every time someone clicks on your ad by the amount you specified upon setup. This amount will vary depending on where you want your ad to be placed. If you are advertising in a highly competitive market the cost for someone to click on your highly placed ad would be more expensive than a low competitive market.

The problem with this is that to bid on the highly competitive keywords (the search term that someone enters in the search engines) would be far to expensive for anyone just starting out. Especially if you get your Adwords campaign wrong and the product you promote doesn’t sell a thing! Google will still be knocking on your door for the money you owe them for all the people that have clicked on your ad.

Therefore we do not want to advertise using the normal, over populated Adwords route. Instead we are going to be a little bit sneaky and use a technique that only the top marketers know about …directly targeting our Adwords to appear on the natural listing sites in Google.

More on that in a minute, but first we need to find a product to promote that has an affiliate program.

What is an Affiliate program?

An affiliate program on the internet is simply where a website is selling a product and they will pay you a commission on every sale you generate from the traffic you send them. So all you have to do is send your visitors to another web page.

The company who sells the product provides you with an affiliate link, which is your unique url. This tracks all the clicks you get and automatically credits you for a sale you generate.

Where do I find an affiliate program?

There are thousands of affiliate programs around but for this example I will use one network called Clickbank.

Who are Clickbank?

Clickbank is the worlds leading seller of digital products and handles credit card payments. Clickbank handles all payments, commissions and transactions and sends a check every two weeks to affiliates and publishers. Clickbank is free to join and is available in over 100 countries around the world. With one Clickbank account you are able to promote all of the products advertised on their network. Don’t worry about which products to choose, it is quite easy to choose the top performing products which will make you the most money which I will show you later.

So now you know the basic theory, so lets get started in this step by step adwords program.

Finding a product to promote on clickbank

This video shows you how to find products to promote on the Clickbank network

Keyword research

In this video I show you how to find the most searched keywords for your product using 2 Free keyword tools

Google results

This video shows you how to find the best organic results on the Google search engine.

Setting up clickbank account

A very simple video on how to sign up to Clickbank

How to get you hoplink to track your promotion

An important video on how get your Clickbank  hoplink for the product you’ve chosen to promote. This is how you get paid!!!

Signing up to Google Adwords

The first of the Adwords videos! This shows you how to set up your adwords account.

Warning!!! Do not enter your payment details until we have set up the campaign correctly in the next video

Setting up your targeted campaign

In this video I show you how to set up your targeted campaign correctly.

Please track your CPM results as we are looking for a percentage of around 20% using this method. Therefore every 1 in 5 people that view the website will click on our add.

If we are only getting low percentages then it might be worth either trying a different site or entering another market.

Please note: If you wish to retract your ad it will take Google hours to do this. You must track your spending at all times in order not to have your campaign runaway with site views and no clicks on your link. You have being warned!!!


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